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About Niche.dev

I'm Nick Huber — the engineer building your Salesforce, integrations, and AI.

I'm a 5x certified Salesforce developer and U.S.-based engineer with 10+ years shipping production systems for real businesses — Apex, integrations, AI agents, voice, document intelligence, and the infrastructure that ties it all together. I founded Niche.dev to fix the part of consulting most teams quietly accept: the senior who sells the project disappears the moment it starts. At Niche.dev, the engineer on the call writes the code — every project, from architecture to launch.

Salesforce Certified Administrator Salesforce Certified Platform App Builder Salesforce Certified Platform Developer I Salesforce Certified Service Cloud Consultant Salesforce Certified Development Lifecycle and Deployment Designer

5 active certifications — admin, developer, app builder, consultant, and architect tracks.

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Nick Huber, founder and principal engineer of Niche.dev, photographed in the Rocky Mountains
Founder & Principal Engineer Nick Huber
10+ Years engineering in production
5x Salesforce certifications
60+ Projects in the public showcase
USA Senior, U.S.-based — no offshore
Why Niche.dev exists

Built to fix the part of consulting most teams quietly accept.

The standard agency pattern is broken in a specific way: the senior who sells the project disappears the moment it starts, and a rotating bench of juniors ships the code. That's why so much custom Salesforce, integration, and AI work feels expensive and underwhelming at the same time — you bought the senior, you got the junior.

Niche.dev is built around the opposite default. The person on the discovery call is the same person architecting the data model, writing the Apex and integration code, configuring the AI agents, and standing behind it after launch. One owner, no hand-offs, no surprise restaffing. The whole practice exists to make that possible at the quality bar real engineering deserves.

What Makes Us Different

Senior-led. Industry-focused. Accountable end-to-end.

We don't spread ourselves thin across every tech trend. We do a small set of things deeply, and the engineer doing them is the one you talk to.

Senior-Level Involvement

Every engagement is led — and written — by experienced engineers. No staffing surprises after the SOW is signed.

Strategy & Execution Together

The person who plans the architecture builds the architecture. Plans don't get lost in translation to a different team.

Clear Ownership

One accountable owner from kickoff through go-live and into support. You always know who's responsible.

Industry-Specific Expertise

Deep Salesforce, integration, and AI experience in the industries we serve — not a generalist agency stretched thin.

Want the engineer building it on the call?

That's the entire pitch. Short discovery call, no SDR, no junior account exec — just the person who will own the project from architecture to launch.

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